Role

Lead Designer
2024

About the project

Boomerang Game Studio is London-based indie game studio founded in 2024 as a side project by me and four friends. I designed the website, visual identity, and every aspect of the game design for Space Playground. As the Lead Designer at Boomerang, my mission is to create engaging and memorable experiences that connect players through innovative design and compelling storytelling.

Branding / Web Design / Marketing / Visual design / Prototyping / Framer

The Challenge
Establish a strong brand identity for Boomerang and create a cohesive, user-friendly experience across the studio’s touchpoints, including the game.
Goals:
- Develop a visually engaging and memorable brand for the studio.
- Design an intuitive and captivating gameplay experience for Space Playground.
- Build a website that communicates the studio’s mission, showcases the game, and provides seamless access for players to download it.

Brand Development
I conducted a visual research to define the studio’s identity and positioning. To bring the brand to life, we collaborated with the talented graphic designer Ivan Cornea, who crafted a playful and vibrant visual identity that perfectly reflects the essence of Boomerang.
I designed and developed the entire website using Figma and Framer, creating a clean, responsive landing page that showcases the studio, our games, and contact information. I also integrated download links for Space Playground on both the App Store and Google Play Store, ensuring easy access for players.
MacBook Pro 16"
MacBook Pro 16"
iPad Pro 12.9"
iPad Pro 12.9"
iPhone 14 & 15 Pro
iPhone 14 & 15 Pro
To be updated...

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